Privacy Policy | The Lux Toyz UAE

Introduction & Regulatory Framework

Welcome to The Lux Toyz (“we,” “our,” or “us”). We operate the premier luxury automotive and marine ecosystem connecting high-net-worth individuals, collectors, and automotive enthusiasts with verified dealerships, bespoke detailing workshops, and elite marine fleets across the United Arab Emirates and globally.

We are strictly committed to safeguarding your personal data and upholding your fundamental rights to privacy pursuant to UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (“PDPL”) and international data protection standards.

Categories of Data We Collect

We only collect information necessary to deliver exceptional white-glove marketplace services:

Client & Buyer Information

Full legal name and title.
Direct telephone and WhatsApp contact numbers.
Email address for appointment scheduling and OTP verification.
Viewing preferences, vehicle inquiries, and preferred test drive slots.

Dealership & Partner Information

Authorized business legal trade name and corporate registry number.
Commercial Trade License and authorized representative identification.
Official showroom address, telephone numbers, and inventory catalogs.
Billing and subscription payment verification metadata.

Purpose & Legal Basis of Processing

Under Article 4 and Article 6 of the UAE PDPL, we process personal information under the following lawful grounds:

Direct Performance of Marketplace Services: Transmitting your viewing requests, test-drive appointments, and price inquiries directly to the accredited dealership representing the requested vehicle.
Security & Fraud Prevention: Preventing identity spoofing, duplicate lead spamming, and ensuring high-trust transactions among verified showrooms.
Dealer Due Diligence: Conducting annual verification audits of commercial trade licenses to protect buyers from unregistered businesses.
Express Transactional Communications: Dispatching appointment confirmations, booking calendar reminders, and security authentication tokens (via email and SMS).

Absolute Non-Sale of Client Data

Zero Commercial Sale Commitment:

The Lux Toyz never sells, rents, monetizes, or trades personal client data, phone numbers, or email addresses to third-party telemarketers, credit bureaus, or advertising aggregators. Your information is shared strictly with the specific verified showroom you select.

Data Retention & Storage Architecture

Your data is stored within hardened, encrypted databases with Transport Layer Security (TLS 1.3) in transit and AES-256 encryption at rest. Customer inquiries and appointment histories are retained solely for the period required to service client interactions, satisfy UAE commercial bookkeeping standards, or until a verified request for deletion is submitted.

Your Rights Under UAE Data Protection Law

Under the UAE PDPL, you hold explicit rights regarding your personal records:

Right to AccessRequest a full export of personal records linked to your profile or phone number.

Right to RectificationUpdate incomplete, inaccurate, or outdated contact and account credentials.

Right to Erasure (“Right to be Forgotten”)Request full deletion or anonymization of your contact details from our active servers.

Right to Restrict ProcessingOpt-out of non-essential concierge outreach while retaining active appointment records.

Data Protection Officer & Contact Desk

To exercise any statutory data rights, request data deletion, or report an inquiry regarding our compliance safeguards, contact our Data Governance & Compliance Desk:

Email: support@theluxtoyz.com (Subject: Data Privacy Request)

Jurisdiction: Dubai, United Arab Emirates